The Business Plan Competition was the brainchild of Professor William Dougan and was started in the spring of 2007 by a small group of dedicated CEO members with one idea in mind, to push student entrepreneurs forward by providing them with a means to realize their ideas and goals.  Now in its twelve year, we as CEO are looking to make The Business Plan Competition as big as possible. The contest is open to students of all majors.  At least one person in the team must be a full-time student at UW-Whitewater. The Warhawk Business Plan Competition was originally modeled after the Governor’s Business Plan Competition, where a simple idea is taken and developed into a full business plan by the end of the semester. 

Sample Pitch

The 1st Place 2015 Pitch from Intern Betas.


Spring 2019 Warhawk Business Plan Competition - April 1st, 2020


1ST PLACE - $1,000

2ND PLACE - $750

3RD PLACE - $500

Stage One – The Idea*

Due Date: Friday, March 6, 2020 at 5:00pm CST

  • You will be judged on the following criteria:

1. Product/ Service Description 25 points

  • Describe your product or service and it’s benefits to a customer

  • Describe how your product/service fulfills needs better than existing alternatives

2. Market Potential 25 points

  • Specify your Customer

* You can submit as many ideas as you like for the first round, however, if more than two of your ideas make it past the second round of judging, you must select only one.

  • Submit the 250 word abstract to uwwhitewaterceo@gmail.com and cc: geed@uww.edu


Stage Two – full business plan & VIDEO*

Due Date Monday, March 18th, 2020 at 5:00pm CST

Stage Two submissions are more definitive of the idea, and should help you refine your concept further.

  • 2-minute Video of Executive Summary. Posted to YouTube.

  • You will be judged on the following criteria

1) Description of the business
2) Marketing
3) Finances
4) Management

Agenda should include an executive summary, supporting documents, and financial projections. Although there is no single formula for developing a business plan, some elements are common to all business plans. They are summarized in the following outline:

Elements of a Business Plan

1. Cover sheet
2. Statement of purpose (executive summary)
3. Table of contents

I. The Business
A. Executive Summary
B. Customers
C. Products & Services
D. Competition
E. Marketing Plan

II. Financial Data

A. Two Year income projections (profit & loss statements)

1. The business plans will be limited to 12 pages. Financial Data should follow the text of the plan and be limited to 3 pages. All plans are to be typed, and a minimum of 12-point font. Plans for the final presentation must be bound with a title page including company name and logo.

2. The plans are judged according to viability as an enterprise; originality; market potential; completeness; mechanics; attractiveness as an investment or donation.

3. Applicants are highly encouraged to use software such as LivePlan to aid in the development of their business plan.

4. Submit plan and video link to uwwhitewaterceo@gmail.com and cc: geed@uww.edu

Example of a Business Plan: https://goo.gl/FfdPzO



Competition - Wed, April 1st, 2020 from 5:00pm-7:00pm in Hyland Hall - Timmerman Auditorium. Networking (including complimentary food and beverages) will take place from 5:00pm-5:30pm. The competition itself will take place from 5:30pm-7:00pm

The Pitch Competition details.

  • Pitches will be made by up to the top 6 contestants.

  • Each will receive 6 minutes to pitch their startup

  • They will receive a booth/table along with a monitor (to connect to a laptop or tablet computer) where contestants will discuss their startup idea with an audience from the public and judges if they choose.

  • Business attire

  • The judges will be successful entrepreneurs and investors.

  • Only one team member from the startup organization may pitch

  • Multiple team members may participate in answering the judges questions

  • Judges will use the following judging criteria to judge the candidates pitches:


      Presentation Content (35 points): Identify the market, problem, product/service and how it solves the problem, market niche, market size, competitors, competitive advantage, milestones to date, investment needed (if needed). 

      Presentation Delivery (10 points): Articulate, good posture, eye contact, hand gestures, well prepared, convincing and confident, did not exceed 6 minutes.

      Contestants will be cutoff at exactly 6 minutes.

      Judges will use a scoring sheet provided by UWW CEO administrative team that will be tallied at the conclusion of each presentation during the Competition.

* University of Wisconsin-Whitewater CEO Faculty advisors may admit applicants to the Warhawk Business Plan competition at their discretion after posted deadlines (e.g. based on in-class performance).